Summary: Darrin's client, the Solow Toy Company, sponsors HoHo the Clown on TV. Samantha and Endora take Tabatha to the studio to see the show. HoHo announces all the prizes in the HoHo Hope Chest will go to the holder of the lucky badge. Endora is outraged when Samantha tells her that Tabatha is ineligible because she is related to Darrin. Endora puts a hex on HoHo, who gives Tabatha all the prizes and tells the producer she must appear on the show with him. When Samantha refuses to allow Tabatha on the show, Larry threatens to fire Darrin. In the sponsor's booth, Mr. Solow is angry that HoHo has changed the format of the show and performing only for Tabatha. Learning that Tabatha is getting all the prizes, Solow demands to know who she is because she is ruining the show.

Darrin tells Samantha he'll be through when Solow learns he is Tabatha's father and insists that Endora must remove the spell. Gladys Kravitz demands a guest shot for her cousin, so she can win a refrigerator. HoHo brings Tabatha a Shetland pony, because he feels he's in her power. When Endora removes the spell, HoHo's attraction to Tabatha immediately disappears. Discovering that Darrin is Tabatha's father, Solow claims that HoHo and Darrin are plotting to drive him out of business and cancels the show. Larry fires Darrin. Samantha then produces a Tabatha doll and Solow is delighted when she tells him that Tabatha's appearance on TV was a publicity for the new doll.